(प्राण, prāṇa) is the Sanskrit word for “life force” in yoga, Oriental medicine, and martial arts, the term refers to a cosmic energy believed to come from the sunand connecting the elements of the universe.
A simple, clear but matching logo was needed, something related to the prana, flow, waves, spiritualism and of course yoga but in modern form. In the logo – designed by me – the 7 closing lines, triangles symbolizes our 7 chakras and the flow between them. The triangle shape symbolizes the meditating lotus sitting, the main yoga position (asana) for the deep meditation.
To the identity I used watercolour pattern to bring some color, movement and flow into the concept. I used as illustrations the shilouettes of several yoga positions (asanas) with a little vivid pattern derived from the lines of the logo.
I’ve combined the logo, pattern and the watercolour shapes in the corporate identity elements. Here are the small stationery presented and the design of the flyer with the advertisments of the offer in April.