This printing office is an almost 25-year-old family enterprise founded by a typographer couple and it is already managed by their son. The old logo was designed originally by the typographer father in 1990 when the office was founded. Thence the father unfortunatelly got a serious illnes, so my explicit goal was to keep the main shape and character of the old logo to preserve his work. The customer wanted to make the new design little more colorful so I used the basic substractive CMYK colours refering to the printing industry. And because of the name of the office I operated with the ratio of the standard EU paper sizes of A/2 and A/3.
The overlay of three A/2 sheets gives the A/3 sheet in the middle of the logo.
November 20, 2014
Identity, Logo, Print